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Meet Susana Distancia: Mexico unveils superhero mascot promoting 'healthy distance' in a bid to halt coronavirus spread


Mexico’s government has taken an unconventional approach in battling the coronavirus outbreak, rolling out a superhero mascot to promote “healthy” social distancing.

The character, named Susana Distancia (a play on the words ‘healthy distance’), appeared in a government health video, urging citizens to keep at least 1.5 meters from each other in public places.

The character is represented in a see-through bubble of a “healthy distance,” being attacked by sinister-looking coronaviruses. The germs, however, fail to penetrate the distance bubble while Susana Distancia urges people to follow her advice.

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The superhero video promptly began trending – if not going viral – on social media over the weekend. While the government has surely succeeded in drawing attention to the social distancing issue, its call was greeted by a mixed reaction.

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Many people accused the government of double standards, pointing the finger at top officials, including President Manuel Lopez Obrador, who are seemingly not following the social distancing advice themselves.

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Others, however, argued that while social distancing is useful for slowing down the outbreak, stricter measures are needed as well.

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The coronavirus pandemic has infected more than 300,000 globally, killing over 13,000. Mexico has registered some 250 cases of the disease, including at least two deaths.

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